ASUS expects to earn double in 2012

ASUSTeK Computer Corp. (ASUS) is expecting to earn twofold in 2012, doubling their almost $20 million net income in 2011, said Jaime Zaldivar, marketing manager of ASUS Technology Philippines.

ASUS launched an event yesterday introducing new laptop models, some already out in the Philippine market, to serve as the company’s initial plan towards a bigger profit in the upcoming year.

“With these new models, we are expecting to double our income for this year and to double the quantity we are producing as well,” said Zaldivar

Israel also said that ASUS is expecting positive response in the market as they make all their products affordable and ground-breaking.  

In the ASUS Sense Experience Event, the company introduced different new models such as the Asus X series, Asus N series, asus Zenbook, republic of gamers, asus K series, among others.

Also, ASUS introduces a new concept, ‘Happiness 2.0’, that is basically about selling series of laptops that are focusing more on experience than the digital specifications.

Zaldivar explained that in order to gain more earnings, they are making their products simpler, more beautiful in physical features, and much affordable.

Asus is a Taiwanese multinational computer hardware and electronics company. Its products include motherboards, desktops, laptops, monitors, tablet PCs, among others. It primarily sells products under its own brand but also produces components for other manufacturers, including Apple, Dell and HP.